Are you looking for powerful tools to generate leads on your site?
Lead generation tools can help you attract quality leads that are more likely to convert into customers, subscribers, and loyal readers.
In this guide, we’ll reveal 13 of the best lead generation tools in the WordPress market. The plugins we’ve chosen help you capture leads on your site in different ways so you can maximize on your marketing strategy.
How to Choose a Good Lead Generation Plugin?
With any plugin, always look for a plugin that is user-friendly and doesn’t require prior expertise to set up and use. You want a tool that streamlines the lead generation process, not one that complicates it.
When choosing a lead generation plugin for your WordPress website, it’s important to keep things simple and focus on the essentials.
Form Customization: Your lead generation forms should match your website’s design and branding. Ensure the plugin allows you to customize forms easily in terms of color, style, and content.
Lead Magnet Support: If you offer lead magnets such as ebooks or whitepapers, the plugin should allow you to deliver these incentives to subscribers automatically.
Integration: Check if the plugin integrates with your email marketing software or customer relationship management (CRM) system. This ensures a seamless flow of leads into your marketing workflow.
Optimization for Mobile: Many users access websites on mobile devices. Make sure the plugin provides responsive and mobile-optimized forms to capture leads effectively from all devices.
Spam Protection: Spam submissions can clutter your lead database. Choose a plugin with built-in spam protection, like CAPTCHA or Google reCAPTCHA, to filter out unwanted submissions.
A/B Testing: A/B testing allows you to experiment with different form variations to determine which one is the most effective. Ensure the plugin supports this feature.
Analytics and Tracking: When it comes to marketing, it’s important to track the performance of your campaigns. These insights help you understand which forms are performing well and where you can make improvements.
Aside from this, it’s good to have support options and comprehensive documentation. If you run into issues, you’ll want resources to help you troubleshoot and find solutions.
Now let’s take a look at the best lead generation plugins.
OptinMonster is the best lead generation tool for WordPress. It’s packed with powerful features to help you actually capture as many leads as possible on your site.
You can create a wide range of form types, including popups, floating bars, slide-ins, welcome mats, and more.
There are 100+ professionally designed templates that are already stunning and optimized to grab the user’s attention. You can customize them using the drag and drop visual builder. This makes it easy to tailor them to your specific needs.
The most powerful part of OptinMonster is its audience targeting options. No other tool has been able to match this yet! You can set up campaigns to appear exactly when, where, and to whom you want them to appear.
Here are just a few of the campaign display rules you can apply when a user is:
- Viewing a specific page
- Scrolling to a certain point on your page
- About to exit your website
- Inactive for a while
- Has added items to the cart and not checked out
- A new user or repeat user
- Coming from a specific referral source
- Located in a specific geographical area
- Using a particular device like laptop or phone
There are so many targeting triggers and rules you can apply. Added to this, you can also add segments and tags to every lead. This helps keep your email list organized. You can also integrate with your email account to send all new leads to your contact list.
Plus, with every campaign, OptinMonster supports the delivery of lead magnets. This makes it more enticing for users to click on the campaign.
Another highlight of this plugin is that it comes with detailed analytics and insights. So you can track the performance of your lead capture forms and make data-driven decisions for optimization.
Coming to customer support, OptinMonster has an active and reliable support team to assist you in setting up and troubleshooting. They also have tons of documentation, tutorials, and case studies on their website.
WPForms is the best form builder plugin for WordPress. This is another powerful lead generation tool that lets you create all sorts of optin and registration forms for your site.
WPForms includes a library of 1200+ pre-made form templates that can be easily customized to suit your needs. These templates include contact, newsletter signups, webinar lead capture, get a quote, and request a callback.
The form builder plugin comes with smart conditional logic that lets you create dynamic forms. You can show or hide fields based on user selections, creating a more personalized user experience.
Aside from this, you can set up email notifications to receive instant alerts when a form is submitted. You can also send automated replies to the person who submitted the form.
Coming to integrations, WPForms lets you connect to popular email marketing services and CRMs including Constant Contact, Brevo, and Mailchimp. It also integrates with payment gateways like PayPal and Stripe so you can collect online payments securely.
The forms created with WPForms are responsive and work seamlessly on various devices and screen sizes, including mobile phones and tablets.
Now WPForms comes with a free and premium version. The lite version lets you create basic contact and optin forms. If you want access to advanced features like smart logic, then you’ll want to sign up for the pro plan.
See our Full WPForms Review »
Want to learn how to use this form builder to maximize its potential? Check out our » WPForms 101 Course
3. Thrive Leads
Thrive Leads is a powerful lead generation tool from ThriveThemes. It helps you grow your email list, engage with visitors, and convert them into leads.
Similar to OptinMonster, you can create popups, slide-ins, inline content forms, screen overlays, and more. There are customizable templates and a drag and drop builder. This lets you tailor the campaigns to match your website’s design and branding.
Coming to targeting, Thrive Leads lets you display forms based on specific user behavior. You can show forms to users based on the pages they visit, their interaction with your site, or their referral sources. There are also triggers that you can set up for form display, such as time delays, scroll depth, exit-intent, and more. These options allow you to engage users at the right moment.
A unique feature of ThriveLeads is SmartLinks. This lets you show or hide lead generation forms to users who have already subscribed.
Also, A/B testing is integrated, enabling you to test different form designs and messaging to determine which ones perform the best in terms of lead capture.
Thrive Leads is part of a bigger realm called Thrive Suite. It’s a suite of powerful conversion optimization tools that help you improve website design, user experience, and conversion optimization.
First, you can create custom landing pages for specific marketing campaigns, such as email optin, product launches, promotions, or lead generation efforts. These landing pages can be designed to capture leads through forms.
There are 200+ templates to choose from for different purposes like lead generation, sales, and coming soon pages:
There are also elements like countdown timers, which can be useful for creating a sense of urgency. This tactic encourages visitors to take action now, such as subscribing or signing up before a deadline.
SeedProd also lets you to integrate with popular email marketing services like MailChimp, ActiveCampaign, ConvertKit, Zapier, and more. With this, you can connect your landing page forms to your email lists. So all new leads will automatically be added to your contact list.
One thing that really stands out about this plugin is its coming soon and maintenance mode feature. You can display a stunning optin page when your website is down or still under construction.
This lets you collect leads on your site or even preorders while your site is unavailable.
All in One SEO is the #1 SEO plugin for WordPress. It helps you optimize your website for search engines to improve your online visibility. This in turn will drive more traffic to your site increasing the potential pool of visitors who could convert into leads.
When you install this SEO plugin on your site, you’ll get an easy setup wizard. This helps you choose the right SEO settings so that your entire website is optimized to rank better on search engines.
AIOSEO will also audit your site’s SEO and display your score along with recommended measures that you need to take.
One of the most vital SEO elements of this plugin is the XML sitemaps. You can generate these sitemaps for your site with just a click of a button.
This will make it easier for search engines crawl and index your content more effectively.
Aside from this, AIOSEO lets you optimize every piece of content you create so that it has a better chance of bringing in traffic to your site.
RafflePress is the best giveaway plugin for WordPress. It lets you create viral giveaways and contests on your site that can be used to generate leads.
You ask users to leave their email addresses or other contact information to participate in your contest. You can also encourage entrants to share the giveaway on social media platforms.
When participants share your contest or raffle, it can help expand your reach and attract more participants who may also become leads.
RafflePress comes with a feature called ‘refer-a-friend’. This lets entrants earn additional entries for referring friends or family. This incentivizes sharing and can lead to more participants and potential leads.
With this giveaway plugin, you can segment leads collected based on their participation and actions during the giveaway. This segmentation can help tailor your follow-up campaigns to specific lead groups.
You can integrate with your email service provider, so once you’ve captured leads through a giveaway, you can send follow-up messages, offers, or promotions to engage and convert these leads.
PushEngage is a web and mobile push notification platform to engage with your audience through browser-based push notifications.
To get users to subscribe to push notifications, all they have to do is click on the ‘Allow Notifications’ button in their browser. This lets you capture leads who don’t want to share their email or phone number.
This lets you re-engage with website visitors who have left your website in a bid to get them to come back. You can promote new content, product launches, price drop alerts, sale notifications, and so on.
You can segment your audience based on various criteria, such as location, browsing behavior, interests, and more. This allows you to send targeted and personalized notifications to specific user groups.
Plus, you can set up A/B tests for your push notifications to determine which messages and strategies are the most effective at engaging your audience.
Coming to eCommerce websites, PushEngage lets you send automated notifications to users who have abandoned their shopping carts. This can help recover potentially lost sales.
You can even trigger notifications based on a user’s action on your site. You can also schedule notifications and set up drip campaigns that run automatically.
Nextiva is a cloud-based communication and collaboration platform that best serves users looking to provide top-notch customer service.
It offers a range of services, including VoIP phone systems, business phone numbers, and team messaging.
First, Nextiva gives you the opportunity to have leads contact you by providing toll-free numbers, automated responders, and call routing to the right department. This ensures that you don’t lose the lead if you fail to answer the phone on time.
Next, their auto attendants feature can prove to be powerful. You can set it up to provide callers with information about your products or services, potentially leading to lead capture or qualification.
Nextiva also helps you manage leads better by streamlining interactions, inquiries, and contact information. You can integrate the platform with other CRM and marketing tools. This helps automate tasks and workflows to keep everything organized especially if you handle a larger volume of customers and leads.
LiveChat is a popular live chat and customer support platform. It gives you a chat interface on your website, allowing visitors to send messages and get instant responses from your business’s support or sales team.
By adding the Livechat window to your site, visitors can quickly ask presale questions or get help from your team. This helps you find potential leads and assist them better.
LiveChat comes with features that you can use to add elegant product cards and make more sales while chatting with potential customers.
You can use custom forms to qualify your leads before you interact with them. The platform has powerful AI chatbot automation that you can set up to interact with leads to verify whether they are human or not.
LiveChat will track sales and business goals automatically so you can see precisely how chats boost revenue and ROI.
ChatBot is an AI-generated chatbot that acts as a virtual agent. It will interact with potential leads on your behalf using premade answers.
It works by scanning your website, help center, or other designated resources to provide quick and accurate answers to customer queries.
The bot can help resolve customer’s problems by showing them links to help center articles, educational content, and related products. It can also create support tickets for the customer.
A standout feature is that ChatBot can generate and qualify prospects automatically. Once it does that, it can transfer high-intent leads to your sales reps in real time. This helps shorten the sales cycle and lets you focus on potential leads that have a much higher chance of converting into buyers or subscribers.
11. WP Call Button
WP Call Button is a simple WordPress plugin that adds a call button to your website.
By displaying a call button prominently on your website, you encourage visitors to take immediate action by calling your business. This can lead to direct engagement with potential leads.
The button is mobile-friendly, convenient for users, and can be customized to match your website’s look.
Visitors can simply tap the button to initiate a call. This increases the likelihood of capturing leads who prefer direct communication.
12. Sugar Calendar
Sugar Calendar is a WordPress plugin designed to help you create and manage events, appointments, and schedules directly from your WordPress dashboard.
This is useful for businesses or individuals who want to schedule and promote events that can generate leads, such as webinars, workshops, or product launches. You can even create recurring events that take place daily, weekly, monthly, or yearly.
You can display events according to timezones, and categories, and also in a master calendar view.
Need to sell tickets? Sugar Calendar integrates with Stripe and Woo (WooCommerce) as well.
Sugar Calendar can be integrated with various form plugins like WPForms and Gravity Forms, allowing you to seamlessly connect event registration or appointment booking forms with your calendar.
13. User Feedback
User Feedback is a powerful plugin from MonsterInsights to capture feedback and leads on your site.
It displays a non-intrusive popup asking for feedback from the site visitor.
You can ask a multiple-choice or free-form question, or even ask for a star rating.
They can choose to answer the question and skip the rest. Or they can leave their email and name if they would like you to respond.
There are 20+ premium templates that you can use to create this for your site instantly. It also lets you add your own custom branding to the popup so the design matches the rest of your site.
That’s not all. You can add targeting features to run surveys on specific pages or devices. That way, users will be more likely to respond to your feedback request.
This tool is so easy to set up and use. All you have to do is place a shortcode to add this widget anywhere you want on your site.
Keep in mind that the User Feedback plugin lets you collect unlimited responses so you can get as much data as you need.
That’s our list of the best lead generation tools for WordPress. We hope you liked this article.
You may also want to read 35+ Best WooCommerce Plugins for Online Stores (Free & Paid) and our The Ultimate WordPress Toolkit: Everything You Need For Your Website.