One important target of most websites is to increase online traffic.
There is a chance that a website isn’t gaining an adequate number of traffic, then it becomes challenging for those websites to have the opportunity to make leads and make sales, and this at the end implies a bad number of revenue.
There are multiple strategies that can be held by websites to increment online visitors, for example, SEO, content creation, social media advertising and more.
The search engine optimization approach might be utilized to bring the possibility for the multilingual websites to expand their reach globally.
With this, through executing an International search engine optimization plan, a website can expand its traffic range and gain extra customers and clients from across the globe.
This means that they may have visitors who talk in different languages and consequently the requirement is to have a website with more than one language.
WordPress is the most well-known CMS platform to distribute content posts, magazines, portfolios and e-commerce stores.
As well, Woocommerce has been the plugin to create a WordPress internet site into an e-commerce one, however additionally it can be turned into an international e-commerce store, however first there are a few steps that have to be completed in order to move on in the website internationalization.
Investigate which translation plugins meet your requirements
There are several WordPress plugins that assist with translations, from the ones you could do extremely good SEO localization, as you can read in the WPML review, or the ones that can help you with website translation speed and performance, as you can read in this Weglot review.
The advantage of these plugins is that they provide extra command over the textual content to be translated.
They are now using artificial intelligence machine translation which is getting better and better without the need of human correction.
To choose a multilingual plugin, a website owner must know that it is important that besides translating the content, the plugin can also help with other important features as for International SEO such as the translation of Meta Data, add Hreflang and translate slugs.
The previously mentioned plugins do fulfill such requirements, so website owners can be sure that their website is in good hands for international SEO.
Content adjusted to the culture
One important factor that is needed for websites in order to rank well in different countries is to localize the content.
Cultural understanding is important so that visitors from other countries can stay longer on a website and understand more about the product or service.
Even though artificial intelligence translations are getting accurate, a team of native speakers can give that improvement to the website content in order that is understandable.
There are terms that are different depending on the country even though they can have the same language.
As well, the name of the cities or regions can support a localized version of the content and it would be better for search engines to understand that a content is mainly for a specific place.
Adding the Hreflang Tag Code in your website
An important aspect for international SEO and multilingual websites is to have the Hreflang tag code.
With this code, a website is telling crawlers that the page is in a given language and that there are some other copies of the same page but in another language.
With this, webpages avoid being tagged as duplicated content, and it states that a certain page should be shown for a given language.
This is the best practice that can support multilingual websites to be shown properly in international search engines.