Experiential marketing can effectively reach your target market, build buzz around your brand, and get potential customers excited about your product or service. It’s not exactly a new idea; creative marketers have been using experiential tactics to market products and services for years, but the practice has become more prominent in recent years as businesses realize how well it works. Here are four ideas to help you develop an effective experiential marketing strategy to promote your product or service.
1- Present Your Product in a Unique Way
Many brands use experiential marketing to get their audience’s attention. By showcasing your product in unexpected ways, you are more likely to create buzz and interest around your brand.
For example, if you sell dresses, throw an event with dancing as its focus. Have models wear all different types of dresses and have them perform dances from different cultures worldwide. This show-and-tell-style event is sure to be memorable and exciting for all who attend.
2- Host Giveaways
Everyone loves getting free stuff. Consider handing out samples and coupons at local events and community gatherings if you’re launching a new product. Start-ups with little cash flow might consider combining their giveaway with another marketing activity like emailing or calling customers to let them know about it.
It costs less but still drives traffic and brand awareness. Remember, word of mouth is one of the best ways to promote your business; providing samples gets more people talking about what you have to offer.
3- Retail Displays
Merchants often use retail displays to help showcase their products and highlight their features. For example, clothing retailers might put mannequins in stores to advertise their latest designs.
Retail displays can effectively get customers interested in your product used in conjunction with other promotional tactics. Keep in mind that it’s not all about putting something on display; you have to pay attention to where you put it too.
4- Themed Escape Rooms
An escape room is an interactive puzzle room where players are usually shut-in and solve puzzles within a set time limit. Start by researching different themes that would be interesting to your audiences, such as a museum exhibit or spy-like situation.
Theme the rooms around your product, or get creative and create something unique. Many escape room companies allow customers to book private events, making it easy to advertise their experiences online via posts and selfies.
Once you’ve selected a theme, design an escape room based on it, with exciting and challenging puzzles that are challenging but not too difficult. Have friends test out your game, then plan promotional events around it.
A good experience is more valuable than an ad. Some would argue that word-of-mouth marketing is much more effective than traditional forms of advertising. There are many ways to build a memorable customer experience into your product.
These ideas are a few ways you can use experiential marketing to promote your product. Use your imagination, and you’ll be able to develop many more creative ideas on your own.