A team page can be a prideful display of the talents and abilities of your employees. Praising them publicly while highlighting their strengths and the benefits they bring to your brand is a positive, non-monetary incentive for productivity.
Very few things in the world make us tick as humans. Relationships and connections are top of the list. Psychology and sociology enthusiasts speak of interaction as a key glue in human lives. In our world today, that fact remains true as ever.
People want to know you are real and that you’re offering something great, and you would not be amiss to think that this spills over into the professional and business world. The best management teams know this, and that’s why company departments that map out the entire communication strategy (public relations, marketing, customer services, etc.) use it to their advantage.
A Team Page, for this reason, is one way to communicate your brand’s authority and get one step closer to your business goals.
What is a Team Page?
In a nutshell, a team page is a page on your website that displays a list of people on the team behind your business or brand. A team page is like a window into the inner workings of your brand—the human aspect. We know a website is ultimately built on computational programs and commands at its basis, but it is designed by people who ultimately handle content creation and management.
Since humans are at the core of your organization or venture, the better they are individually, the greater your (chances of) success when they work together towards a common goal.
A team page showcases this group. Also called a ‘Meet the Team’ page, it is one of the most important pages to have on a website. Other pages that must be on your website are covered in our website content checklist.
In addition to this, team pages afford site visitors more than a sneak peek into the faces, profiles, and personalities behind the scenes of your company and product/services. Coupled with the fact that it is what people (your potential clients and readers) desire, a team page is a great place to establish a consumer bond and separate your brand identity from the public. It is the bio section of your site’s contributors.
Check out our guide on a web design process so that clients will be more satisfied with their experience and see the value in their website.
Why You Need a Team Page for Your Website
So let’s say you have already checked out iThemes training for your business and are creating amazing content. You may think this is all there is to manage a website, but there’s more.
A building’s architecture and painting are the external factors of its allure, but stronger than those are its foundation, angles, etc., which are responsible for its erectness. A website works just the same.
There are specific utility pages such as About Us, SiteMap, and Contact Us, and of course, the team page, which you shouldn’t leave out. Here are some reasons why you need a team page for your website:
Having a team page on your website fosters transparency. A list of your employees alongside a tab of some sort providing details about them tells your clients that you’re a trustworthy organization and/or business. It shows that you are traceable and therefore not a shady entity in the world of webs where scams, cyber-attacks, and phishing abound.
As we have noted, a team page provides an elaborate opening for people to know more about the core players working at your company. When their details and qualifications are put out there, it creates some sort of trust in the mind of your clients and puts them at ease. They become aware of the fact that their problems will be solved by expert hands, professionals who know their onions.
Add a Personal Touch
Adding a team page to your website is one good way of giving that personal touch to your site. This can especially help with bringing your company and its workers closer to your customer base. Adding faces to your brand offering and services goes a long way in showing your clientele that you are real.
Tease for New Hires
This is also another good reason to have a Meet the Team page. A lot of people will go through your website, and chances are that some of them might be job-seekers in the niche you cater to. A team page to this effect will attract them and give them a glimpse into the work ethic, atmosphere, and tribe of workers in your business environment.
Amplify Team Talents
A happy, cheerful, and appreciated team will be a committed and efficient one that gets things done, bringing impact and shine to your organization.
How Do You Create a Team Page?
There are several ways to create a team page and different creative combinations you could come up with, but a few important inclusions stand out. So let’s consider these important elements of team pages. Here are the items necessary for creating a team page:
Headshots or Profile Pictures
This is a no-brainer. Pictures have been found to create a layer of believability for brands and improve their ability to convince clients to buy a product or idea. You want to give prospects a human point-of-contact or something similar to dig into, and profile pictures are highly recommended. Alternatively, attractive graphics or vectors work fine. Just make sure to have images all over your Team Page that show something relevant about your team members.
Depending on the effect you want to create, these could be short, long, or somewhere in-between. You want to tell your clients all about your teammates. Okay, maybe not everything but something substantial. Their names, backgrounds, educational achievements, hobbies, the position they hold in your organization, etc. You can switch these up, add more, and perhaps present them in a particular way to project a mood. Fun, formal, informal, inspiring, religious and authoritative—anything you care for at all.
Social or Professional Links
One way to increase the business-human relationship is to feature widgets that take visitors to your employees’ social media accounts. It further spotlights their personalities, opinions, likes, and the activities they engage in that may not be directly related to work.
A rule of thumb for including this part, though, is for you to make sure that the social media platforms you’re linking do not bear facts about your workers that are damaging and detrimental to the reputation of your business/company.
Tips for the Perfect Team Page
We have considered the necessary points for creating a team page, but how do you include a perfect team page that ticks on your website? How do you put your employees’ information out there to create the right impression?
Consider some dos and don’ts:
Keep it short and simple. You could have one- or two-line bio snippets of your teammates on the interface users will first encounter on the Team page. Then it can open up to an expanded bio section.
Keep the bios personable. Relatability and friendliness are pluses.
Educational and professional qualifications are a given for the most part.
A portfolio of each worker should be available: if they are content writers, a list of their posts may be displayed under their names. If part-time contributors, other engagements they dabble in could be promoted.
Have plug-ins that make navigation on the Team Page seamless. Check out some awesome free plugins and themes with Kadence Blocks from Kadence WP. Kadence WP also has ready-to-use starter templates. No code. Customize your text and launch!
Graphics should be of good quality and easy on the eyes, with the texts legible and properly spaced.
Make use of creative pieces such as emojis, beautiful text pieces, message bubbles, etc. Stylish, unique, and individual ways of communicating are also welcomed.
Hobbies, goals, bucket lists, life-defining, embarrassing or goofy moments that are relevant can also be shared.
Keep the page and content light, distinctive, and memorable.
Inspiring Examples of the Best Team Pages
Let us take a look at some of the best team pages there are and why we love them. It’s how they have incorporated the tips above that stands out to us:
Etsy is an online marketplace for buyers and sellers of homemade products. Their Team page made our list for its attractiveness, inclusion, and simplicity. The first picture you come across on this page is that of people sitting together in a garden and looking like they are in a cheerful, pleasant mood.
Scrolling down, you get to meet its Leadership—the top shots—and a sentence description of their roles under their names. You’re taken to an extended biography page when you click on a name.
Underneath the Leadership division is a huge mosaic of headshots that features every other team member. You will note that this arrangement isn’t uniform, which signifies the uniqueness of the company’s services and laid-back environment.
2. Stink Studios
Stink Studios is a digital agency (or a studio, as they prefer the unconventional term) that is into creative advertising and campaigns. The team page displays its employees’ full pictures in a transitional array of backgrounds based on your device type.
(Backgrounds also point to the teammates’ personalities here).
The limited showcases allow you to focus attentively on the members, and the whole setup gives a colorful, fun, and unusual vibe.
Lateral is a design company specializing in creating, developing, and engineering innovative and technological products and their branding. This website has one of the coolest team pages we’ve seen, even though it is desktop-friendly.
You get to see animated headshots of the team members that rotate in the direction of the mouse’s cursor. When the cursor stops on an image, the animation turns to a real picture, and the rest of the animated headshots face the highlighted member.
All you get from this is a powerful message: ‘focusing on you is our priority.’
4. Digital Marmalade
Digital Marmalade is a web development company based in the UK, and they have one of the best and most interesting Meet the Team pages around. At first, each worker has an industry-standard headshot, and they all have a background that is alike. The headshots are aligned to one side, and they carry snippet bios aligned to the other side.
Click on each name, and the mindblowing profile begins. On a headshot are three columns titled “Industry,” ” Personal,” and “Superhero.”
The Industry column contains details such as years in the industry and of working with Digital Marmalade; creative, programming and coffee-making skills, etc.
The Personal column lets you know the employee’s favorite food, football team, movie, holiday destination, etc., on a childhood headshot, and the Superhero column measures their “superhero” abilities such as healing, flying, and speed powers against a superhero picture.
This unique combination is a surefire way to pull potential clients in and stamp that real touch.
Firstly, portrait-sized pictures of its team are sharp and beautiful against the colorful and inviting box-and-block backgrounds. Then the pictures extended beyond the box limit at the top as if to pass across a ‘thinking-out-of-the-box’ message.
Secondly, the images are shifting bubbles decorated with angles and signs such that a bio square pops up when you hover on one of them.
Finally, this team page is one of the few that has external links to employees’ social media accounts. It is just quite the human feeling a company’s website needs.
6. The Events Calendar
The Events Calendar is the team behind the the most popular events calendar and ticketing plugin for WordPress.
Similar to Atlassian, The Events Calendar team page displays portrait-style pictures of its team on colorful backgrounds. Each picture has an artistic flair due to a fun background design.
A surprising element of this team page is the hover state of each photo. To add a secondary dimension to each portrait, you’ll see a photo of the person doing something they enjoy—like Neill surfing or Leah riding a horse. This reflects the fun personality of the brand and the people who do the work behind the products they create.
Successfully running a website is certainly no easy feat as a lot of effort and dedication goes into it. A visionary and strong team is one of the success factors, and they can make or mar a business’ legacy. Not many people achieve lasting influence or sales without them. On websites, a Team Page is usually sought after and highly rated for converting readers, so make sure to create one and put in lots of creativity to give it that exceptional feel.
Kristen has been writing tutorials to help WordPress users since 2011. As marketing director here at iThemes, she’s dedicated to helping you find the best ways to build, manage, and maintain effective WordPress websites. Kristen also enjoys journaling (check out her side project, The Transformation Year!), hiking and camping, step aerobics, cooking, and daily adventures with her family, hoping to live a more present life.