Almost every WordPress product seller incorporates a refund policy into their business because having one does not only protect their WordPress plugins or themes from abuse, but it also makes customers feel secure about their purchase. Building this feeling of security in the checkout process can have a big impact on your conversion rates, but having a refund policy that does not fit your needs may decrease your revenue and hurt your business. So, how do you find the best refund policy for the type of product and operation you’re running? In this video, we covered the different kinds of refund policies that suit the type of plugin or theme business, as well as the benefits and downsides of each type of refund policy.
For more information – https://freemius.com/blog/refund-policy-wordpress-plugins-themes/.
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Good job, guys, keep these videos coming.
Very good information, thank you ! We get a lot of customers without any specific reason but they want a refund. We have no way but to refund them, what do you suggest in that case?