So you’re thinking of the best ideas to design your website and what your service pages should look like. Ultimately, the Service Page is not necessarily about your company but about what your company can offer the customer. So you have to pay more attention to everything about the structure and content when creating one for your brand.
The idea is to have a service page that helps in grabbing your potential customer’s attention. Highlight their pain points, then offer your service as a natural solution.
In this piece, you’ll get to learn more about the power of a compelling service page for your brand. Then, we’ll walk you through the process of creating one for your website. We’ll also show you a couple of examples to inspire you.
What is a Service Page?
A Service Page is a page on your website that shows your potential customers what services your business offers.
Depending on the design and intent of the Service page, it can be a dedicated page on your company’s site. It can appear as a landing page or on the homepage to engage customers whenever they visit the company’s website.
A Service Page usually includes purposefully and creatively worded text and/or visual information to capture the customer’s interest. It should also include a CTA (call to action) that allows the customer to move a step closer to procuring your company’s services.
Why You Need a Service Page for your Website
If you create a website to attract visitors to convert them to potential customers or clients, you’ll want to design a Service Page that facilitates this process.
It is not only an opportunity to advertise the services your company offers. But it also gives you the opportunity to anticipate your potential customer’s pain points by offering them solutions through your services.
The importance of a well-done Service Page cannot be overemphasized. Oftentimes, a well-designed Service Page can be the difference between a visitor and a paying customer. If you communicate your services in a compelling way by organizing and streamlining the information to be visually stimulating, it increases the chances of converting leads.
Your service page can serve as a subtle nudge towards prospects procuring your services, especially when the wording and design of the Service Page speak directly to their needs. Yes, you offer these services, but why should the potential customer commit to procuring your company’s services instead of other service providers?
These considerations give rise to the need for a well-designed Service Page. It informs your potential customers about the services you offer and highlights your brand’s unique selling points.
Also, if your company provides a range of different services, a dedicated Service Page is a good place to document this information in a way that gives the customer an overview and helps them choose which services they are interested in.
The customer may land on the website for a particular service, but when they see an overview of all the services you offer, they will have the information they need to make an informed choice, and they may even procure your other services in addition.
How Do You Create a Service Page?
It is important to strike the right balance of information about the services you offer.
Remember that your Service Page is not where you should be too wordy about your company. And it shouldn’t read too much like a sales pitch. Instead, your focus should be on your potential customer’s needs. Then communicate to them that you offer solutions through your company’s services.
Here are some of the things you should consider when creating a Service Page:
Who is your target audience/demographic?
The message and design of your Service Page should depend on your target audience/demographic. For instance, say your company offers tutoring services for kids. You should keep in mind that your potential visitors would most likely be parents.
You should use visuals of kids that are happy to learn. This sends a subtle message that your company creates engaging and interesting tutorials for kids. Parents would be more likely to procure your services. Also, it is important to use certain SEO keywords that are more recognizable and palatable to the demographic you are serving. In general, let the information be concise, visually attractive, and easily understandable by your target audience/demographic.
What are the benefits of your services?
You should also consider how your message and presentation anticipate the needs of your potential customers and communicates the benefits of the services you offer. When communicating the benefits of your services, avoid vague language or jargon that may confuse the customer or leave the customer with too many questions.
What are your selling points?
Why should the potential customer choose your company over other service providers? Your Service Page should contain information about your company’s uniqueness.
For instance, say you provide blogging services to your clients. You should anticipate that your clients would be interested in the punctuality of blog posts and plagiarism-free work. You should emphasize that on your Service Page. Then provide testimonials where applicable from satisfied clients you have worked with.
How do you capture customers that are ready to commit?
After potential clients viewed your Service Page and are interested in your service, it is important that you add a CTA. This makes it easier to nudge interested customers to take the next step towards committing to your service.
Some CTAs include offering potential clients a callback or a no-obligation quote. This allows you to obtain more information from the customer, like their contact or email address, for you to follow up with them. Also, once you get their information, creating a relationship and a customer profile for them is easier. This will help you tailor your services to their particular needs.
Items necessary for creating Service Pages
- A compelling description of your company’s services and relevant imagery where applicable.
- Bullet points of the benefits of using your company’s services e.g., Attention to detail, punctuality, active customer support, etc.
- An honest estimate of the delivery time of your service.
- Clear information on the prices of your services, billing method, and any additional fees that may be charged.
- Well-defined CTA to commit potential customers and possibly get their contact for a follow-up by offering a callback, a free trial, a no-obligation quote, etc.
Examples of the Best Service Pages
In this section, we will show you some examples of some of the best Service Page designs. You can emulate these to create the perfect Service Page for your company’s website.
Huemor is a service-based company that helps brands create websites that are focused on converting website visitors into paying customers.
Here are some of the strong points of Huemor’s Service Page design:
- The first thing you notice is the headline—”Conversion-focused Shopify Websites that make an impact.” It is clear, concise, and catchy. It takes customer pain points into consideration. The designer recognizes that the main objective of a customer who wants to create a Shopify website is conversion and impact, so this headline hits the nail on the head.
- It also shows a visual sample of the website design they created for one of their clients. Doing this gives the potential customer a visual idea of how their website would look if they procure Huemor’s services. This is effective for a couple of reasons:
- It minimizes the guessing game for the customer as they can see a sample.
- It improves the potential customer’s trust and confidence in their service, seeing that they provide visually appealing website designs.
- Speaking of trust and credibility, Huemor adds logos of other clients they have designed for and used the Keywords “TRUSTED BY,” which further increases the potential customer’s confidence in their service.
- Additionally, there is a Call to Action in red colors—”Ready to make your website Memorable? Let’s chat”. Also, red is a catchy color and will most likely catch the attention of potential customers. In the event that it doesn’t catch the customer’s attention, the website has a backup plan—a pop-up chatbot asking you if you have any questions. This allows them to follow up with potential clients who visit the website.
2. Fresh Books
Fresh Books is accounting software that provides accounting services for small and medium-sized businesses. Here are some of the strong points of their service page:
- The Headline is short and sweet and sounds like a call to action in itself, and then it asks for your email immediately. Who doesn’t want effortlessly organized books? If all one has to do to gain effortlessly organized books is supply my email address, why not?
That seems like a low bar to clear! And it’s 70% off for 3 months! So, this CTA can be very effective, especially when combined with the limited-time offer that greets you on their Service Page. Also, when the customer’s email has been obtained, an expert can follow up with the potential customer.
- The image also shows the customer how an organized book looks and is visually satisfying. It also heightens the potential client’s thirst for order and improves the client’s chances of committing by supplying their email.
- There is something about the blue color used in designing the website and Service Page. The logo also looks a bit like the Facebook logo. We think Fresh Books took advantage of Facebook’s compelling color design and familiar logo since the names sound alike. It may sound insignificant, but little tweaks like that can make a big difference in the number of clicks they get.
In general, Fresh Books does a good job of anticipating what its potential clients are thirsty for—Order. Hence they use a very neat design throughout their Service Page, eliciting a feeling of neatness and orderliness. It is such a genius move, and it can be the difference between potential customers choosing their service over that of a competitor.
A simple thing like the “feeling” the Service Page evokes can give them an advantage over their competitors. They also evoke familiarity with a popular brand like Facebook with their logo and color design, making their Service Page catchier. Although we do not advise that you copy other brands too closely, there is something to be said about the association. If your design causes your potential customers to associate you with another popular brand, however subconsciously, that can work in your favor.
A lot of research and development goes into creating the perfect Service Page because it really does make a difference—it can be the difference between a mere visitor or potential client on your website and an actual committed paying customer. Although your Service Page drives sales, it is important to remember that the potential client’s pain points should be the main focus when designing the page.
You would do well to consider your target market and demographic when creating or tweaking your Service Page and use concise language to communicate the benefits of your service. In the examples we shared with you, notice how the Huemor Service Page designers speak directly to their potential customer pain points by using superbly crafted wording—Conversion-focused Shopify Websites that make an impact. This wording witnesses to the potential customer that Huemor is focused on them and their pain points.
On the other hand, Fresh Books takes its thirst for order, neatness, and familiarity quite seriously in its Service Page design and evokes a satisfying feel with its design.
Check out our ultimate website content checklist to see what other pages are considered a must-have for your company site.
Get the bonus content: 10 Keys to Great Landing Pages