Last, but not least, you should plan to market your website. The reason is, websites are not necessarily a “build it and they will come”-type of thing. Instead, businesses that get found online are those that have invested in a variety of website marketing strategies to help their site gain visibility online, which will help drive visitors to your site.
Here are a few of the most effective ways to market your site:
Submit your URL to Google Search Console to help it rank more quickly.
Create social media accounts for your website and include links in your posts (e.g., a Facebook Business Page, an Instagram account or a Pinterest business account).
Submit your website to relevant online directories (i.e., Yellow Pages, TripAdvisor, Yelp).
Create a Google My Business account to get found in local search.
Add your business to the Better Business Bureau.
Add your website’s URL to your email signature, business cards, or any other marketing materials you may use.
The best way to market a website is to use a variety of these strategies, giving your site maximum exposure and the best chances of getting found online.