Do you need to set up a TikTok ad pixel on your WordPress site?
When you advertise your website on TikTok, you will need to add code to your site to track the effectiveness of your ad campaign. When your TikTok ads and sponsored posts drive traffic to your website, you can see what content drives the most conversions.
In this article, we’ll show you how to properly set up the TikTok ad pixel in WordPress.
Why Use the TikTok Ad Pixel in WordPress?
According to latest marketing research, TikTok is one of the most popular social networks in the world with over 1 billion monthly active users. This is why many online store owners and small business owners are using TikTok advertising to reach their audience.
TikTok ad pixel helps you maximize the ROI (return on investment) from your TikTok ads because it lets you track the effectiveness of your campaigns.
With that being said, let’s take a look at how to properly set up the TikTok ad pixel in WordPress.
Creating the TikTok Pixel Code
To get started, you need to go to the TikTok for Business website and sign into your account. After that, you should navigate to the Assets » Events page.
On the next page, you need to let TikTok know whether you will be sharing events that happen on your app or website.
You will be tracking events that happen on your website, so you need to click the ‘Manage’ button under ‘Web Events’.
Next, you will see a message stating that you need to install a TikTok pixel.
Simply click the ‘Create Pixel’ button.
Now you should give the pixel a name, such as the name of your website.
After that, you need to select ‘TikTok Pixel’ as your connection method and then click the ‘Next’ button.
In the next step, you need to let TikTok know that you will install the pixel by copying the code to your website.
You should select the ‘Manually Install Pixel Code’ option and then click the ‘Next’ button.
You will now be able to see the pixel code.
You should copy it to the clipboard by clicking the ‘Copy Pixel Code’ button.
Now you can visit your website to set up the TikTok ad pixel in WordPress.
Adding the TikTok Pixel Code in WordPress
The easiest way to add the TikTok ad pixel code to your WordPress site is with WPCode, the most powerful code snippet plugin available for WordPress. It lets you easily add custom code to any area of your site, and best of all, it’s free.
Once activated, you need to go to Code Snippets » Headers & Footer.
Simply paste the TikTok pixel code you copied earlier into the ‘Header’ field and then click the ‘Save Changes’ button.
That’s it! The TikTok ad pixel has been added to your site.
Now you will need to switch back to the TikTok website to create the events you wish to track.
Creating and Testing the Events You Wish to Track
When you return to the TikTok Ads Manager website you will use the Event Builder to complete the setup. You should be looking at the ‘Create events to track actions’ page. There are two types of events you can track.
First, there are URL events. These will track each time someone visits a specific page on your site, such as a product page or order confirmation page.
Simply click the ‘+ Enter URL Keywords’ button and enter the event type and some keywords from the URL.
Second, there are click events. These events track when someone clicks a website element like an ‘add to cart’ button or a form submission button.
When you click the ‘+ Add Web Elements’ button you will be prompted to install the ‘Pixel Helper’ Chrome extension. This extension will help you add click events, and it also tests to make sure your TikTok ad pixel is working correctly.
For detailed instructions on how to add both types of events, see the official TikTok Business Help Center documentation on how to create events.
We hope this tutorial helped you learn how to properly set up the TikTok ad pixel in WordPress. You may also check out our guide on how to track website visitors or our list of the best Instagram plugins for WordPress.