From now until the end of December, the annual subscription for iThemes Training is deeply discounted at $200 off. For only $199, you get access to a full year of all-new content that helps WordPress-based businesses capitalize on opportunities as well as mitigate the problems often associated with building WordPress sites for others.
This is an amazing deal, and it won’t be offered again. If you’re ready to uplevel your business, you can get started here.
If you’re not quite sure what iThemes Training entails, you can either check out the sale page, which outlines everything you get, or you can watch the interview with Kathy Zant and Nathan Ingram below. The discussion about recurring revenue and pricing services that “feel easy” is just a taste of how important it is to get the “mastermind” support of other agency owners and solopreneurs when you’re building sites for clients.
And, if you’re still not sure, here are ten reasons why iThemes Training, and specifically FLY: The Business Transformation Project, is the successful WordPress site builder’s choice to uplevel their business.

10 Reasons iThemes Training Can Help Grow Your Business
1. Nathan Ingram
Yes. Nathan Ingram gets the top position, and for good reason. You’re not going to find a better teacher and mentor dedicated to your success than Nathan Ingram. There are innate human qualities we all look for in a mentor when it comes to values, curiosity, and a drive to be of service to others. Nathan has all of these qualities and more. Couple that integrity with over 20 years of building WordPress sites and ten years of training and mentoring others, and you’ve got a powerful package with Nathan. Ask anyone about what makes iThemes Training special, and you’ll hear about how amazing Nathan Ingram is.
2. You can’t search for a solution if you don’t know what the problem is
We’re blessed to live in a time when the entirety of human knowledge is often in the palm of our hand with a smartphone. However, that knowledge is pointless if you don’t know what question to ask Siri, Google, or any other search-based digital assistant. We’re often prisoners of our own mindset and beliefs, and we often don’t realize that the truth we think is so real isn’t really so.
For example, an agency dealing with a problem client spends far too much time dealing with requests that are out of scope of the project. Change orders become distractions, and both the client and the project lead are becoming increasingly frustrated at the lack of progress.
There is no one-size fits all approach to these types of problems. However, a shift in the types of questions and project definitions can often break down barriers and get a project back on track.
Google can’t solve this problem, but people who have been there before can often help break down barriers.
3. YouTube videos are great for learning some things, but not others
We love YouTube. As the second largest search engine in the world, it can bring us to the precise moment in a video that helps us solve a mystifying technical problem. However, the only one who will be able to define systems, processes, and procedures that work for your life is you. You can get ideas from a YouTube video, but they will never be a custom solution for your life. An iThemes Training event is going to meet you where you are today. And often, the synchronicity of an exchange between you and others in the group can answer nuanced problems that are much more specific and complex.
4. Community
Part of what makes WordPress so amazing is the community of other site builders that come together to share experiences, encourage others, and support each other through the complexities of building an online business. That community is even more special when you bring together people with similar interests, challenges, and goals. The community that comes together for iThemes Training is unique, engaged, and supportive. And when you don’t have the time, resources, or energy to travel to a WordCamp, iThemes Training is there week after week to provide that connection and support you can’t get anywhere else.
5. The mastermind effect
In Napoleon Hill’s renowned book, Think and Grow Rich, he talks about a mastermind or a group of individuals that comes together to share ideas and support each other. He calls it “a friendly alliance with one or more persons who will encourage one to follow through with both plan and purpose.”
The iThemes Training experience, based on how it is structured, often feels like a mastermind. If you’ve never been in a mastermind group, this might sound intimidating. However, it’s simply a term that refers to a synchronistic experience that organically happens when people come together with the intent of bettering themselves and their experience.
This mastermind effect is not necessarily unique to iThemes Training, of course, but it is an effect of like-minded people coming together with a common intent.
6. Learning from others’ experiences
As humans, we learn from the stories of others, and often the stories we tell are the most memorable things that make an impression on others. Story is important, and learning from the experiences of others is one of the most powerful ways to “get it.” Stories are an integral part of the training experience at iThemes Training. With over a decade of experience teaching others, Nathan designs experiences that help you solidify your learning.
7. Burnout creeps up quietly
Burnout when working for yourself is one of those things that creeps up quietly until it is not quiet anymore and cannot be ignored. iThemes Training is keenly designed to help you avoid burnout by establishing processes and procedures that keep your business running smoothly without resorting to heroics that can tax our nervous systems and mental health.
The faster you can establish a business that works for you, the more likely you will avoid burnout. iThemes Training helps you do this.
8. Accountability
With all good habits, accountability is a big part of your success. Whether you’re adhering to habits in the kitchen or habits in the office, having some accountability helps. iThemes Training as a regular part of your commitment to yourself and your business success gives you that regular accountability to ensure you’re doing the things that matter.
It’s critically important to put the big things first and prioritize so that your productivity fits your life, or it’s so easy to fall into a reactive mode rather than a proactive movement toward your goals. iThemes Training helps you do just that.
9. A business that works for you, so you don’t work for your business
Sometimes it’s important to really focus on your business, but if your business isn’t working for you, that burnout will happen. In the year-long process of upleveling your business, your business processes, systems, and habits are structured in a way that your life becomes something worth living instead of a sole focus on putting out fires or dealing with client requests.
iThemes Training is focused on you first. Yes, you. What are your goals, dreams, and hopes for your business? Not everyone is in it for the same reasons. Some people really just want to build beautiful websites. Some people really love the process of a website project. But then they get into this business that requires accounting, contracts, proposals, sales, marketing, and all of the other things that aren’t a part of the core service.
And here’s something important. No one is ever overly excited about maintenance, but that can often be the one thing that makes your business flourish. Moving into finding processes that build a life you love waking up to every morning is a key component of The Business Transformation Project.
iThemes Training helps you make the hard things easier so you can do the things that you love.
10. Mindset is everything
If you’ve seen a pattern here, it is that your mindset is everything. When you get out of reactive-based decision-making and into a proactive mindset, everything starts to fall into place. But when you’re not sure what isn’t working with your mindset, and you just move towards the things that feel good, and away from the things that don’t feel so good, things can fall into disarray.
The Business Transformation Project keenly focuses on shifting perceptions and mindsets so that the natural side effect is a business that just works. The end result is a happier you, happier clients, and better websites that create happier customers.
Now is the time
The Business Transformation Project starts up in January 2023, and now is the time to sign up. The steep discount on the annual training membership only lasts until the end of December. Get your business, and yourself, into shape so that 2023 is your best year yet. For only $199 for the year, you get the best WordPress technical knowledge, the best business guidance, and the best mastermind experience available to WordPress professionals. This works out to less than $17 a month and is the greatest value you can get.
Questions? iThemes support has you covered.

Kathy is a Product Marketing Manager for Kadence at StellarWP and has been working with WordPress for over a decade. She has both technical and marketing experience and has worked with a number of brands in the WordPress space. She has helped numerous organizations empower their businesses with WordPress. She’s helped organize both WordCamp Phoenix and WCUS. She currently lives outside of Denton, TX where she can often be found walking golden retrievers or hanging out in horse barns.