Coinbase has partnered with WooCommerce, enabling merchants to accept payments in BTC, DOGE, and other cryptos.
WooCommerce, an open-source customizable e-commerce plugin integrated with WordPress, has formed a partnership with Coinbase Commerce that will allow its merchants to accept payments in cryptocurrencies, including but not limited to Bitcoin (BTC) and Dogecoin (DOGE).
Being one of the most leveraged e-commerce plugins for small and medium-scale merchants, WooCommerce is likely to bring cryptocurrency exposure to millions of merchants worldwide through this partnership with Coinbase Commerce.
Coinbase disclosed the development through its Twitter handle and an official press release. “WooCommerce merchants can now offer consumers the flexibility to pay with crypto through Coinbase Commerce,” Coinbase revealed in a tweet Monday, as it shared a link to the official announcement.
WooCommerce merchants can now offer consumers the flexibility to pay with crypto through Coinbase Commerce.
Fast ✅ Easy ✅ Secure ✅
Read more here👇https://t.co/yED0lFihE2
— Coinbase (@coinbase) November 21, 2022
According to the announcement, the recent partnership with WooCommerce is part of Coinbase’s long-term goal to introduce as many as 100 million individuals to the cryptocurrency industry. Being the most popular e-commerce plugin available, WooCommerce was the best partnership choice for Coinbase to reach millions of merchants.
WooCommerce is utilized by over 25% of the most prominent online stores. The e-commerce plug-in is integrated into WordPress – a website-building service – and allows merchants to receive customer payments. With this Coinbase Commerce partnership, merchants can enable cryptocurrency payments on WooCommerce. Assets currently available include Bitcoin, Ethereum, Dogecoin, Bitcoin Cash, DAI, Litecoin, and USD Coin.
Speaking on the development, Dave Lockie, Web3 Lead at Automaticc – the firm behind WordPress – highlighted the significance of the partnership, noting that both Coinbase Commerce and WooCommerce share similar values in terms of enabling the liberty of flexible payments for online stores.
“We’re excited to watch what happens when one of the world’s biggest and most trusted brands in crypto becomes easily available to WooCommerce merchants around the world,” he added.
Businesses are Indicating Interest in Accept Crypto Payments
Early this month, South African biggest grocery retailer, Pic N Pay, revealed that it would start accepting payments in BTC and cryptocurrencies.
Microsoft became one of the earliest cryptocurrency adopters in 2014 when it started accepting BTC as payment for digital goods purchases in its store, setting the stage for broader adoption at a time when popularity had not peaked. Additionally, At&t started accepting BTC payments through crypto payment processor BitPay in 2019.
Several businesses, such as Burger King, Overstock, Norwegian Air, and suchlike, have also integrated crypto payments. A recent Deloitte study revealed that almost 75% of U.S. merchants want to accept cryptocurrency payments within the next year.
Considering the growing interest in crypto payment integration, the Coinbase Commerce partnership with WooCommerce looks more relevant, as it will enable interested WooCommerce merchants to accept crypto payments finally. Coinbase has already introduced an integration page.
“We look forward to building on our partnership with WooCommmerce and finding even more ways to help customers and small businesses make crypto a part of their daily lives,” Matt Watts, Director at Coinbase’s Payment Business Development, remarked.
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