If you’re looking to start an online business and are deciding whether to go with WooCommerce or Shopify, you may wonder which one will be the better bet for your business. Both platforms have pros and cons and picking the wrong one could have devastating consequences. So what does it all mean? What features and benefits do WooCommerce and Shopify offer? How are they different from each other? Which platform should you choose? Let’s explore these questions to help you make the best decision possible for your business!
What Is WooCommerce?
WooCommerce is an e-commerce plugin for WordPress. It’s available as an open-source plugin that you can download and install on your own, or it’s also sold as a hosted platform—though that usually requires some technical know-how. Woo has enjoyed rapid growth in recent years thanks to its convenience (plugging into your existing WordPress site) and ease of use. That said, there are several downsides: price, limited functionality and scalability issues.
What is Shopify?
From a design perspective, Shopify's goal is to provide small business owners with everything they need to sell products on their websites. There are many templates and free resources to help you get your store up and running quickly and easily. If you have programming experience, you can customize your website extensively; if not, Shopify provides ways to create a great-looking site without any programming.
In terms of cost-effectiveness, it depends on what you’re looking for in an ecommerce platform. Because it has so many features out of the box (from accepting payments to creating a beautiful product page), sometimes building an entire site using only Shopify can be more expensive than using WooCommerce or WordPress with additional plugins.
How They Stack Up Against Each Other
WooCommerce, developed by WooThemes, offered a free but feature-limited Standard version and paid Premium and Enterprise versions. The software can be downloaded directly from their website and installed on a web host such as Bluehost with minimal difficulty. The Premium upgrade costs $70/year, while Enterprise accounts are priced case-by-case. Similarly, Shopify offers both free (Basic) and paid (Plus, Professional and Unlimited) options. While users can use either platform to create an online store, they may have to make sacrifices when choosing which one to go with based on other needs or preferences such as price or flexibility.
Why Choose Either of Them
Every day, more and more businesses realize that owning a website can be one of their most profitable business strategies. If you’re thinking about starting your store, it’s important to have some sort of e-commerce platform in place to make online payments easier. While there are multiple platforms you can use, WooCommerce and Shopify will be two of your biggest options.
Before choosing which one is right for you, let’s take a look at each and what sets them apart from each other. Here’s an overview. The main difference between these two services is how they handle inventory management. Although both allow you to create products with prices and descriptions, Shopify lets you manage all aspects of inventory within its platform, while WooCommerce relies on third-party plugins to manage inventory outside of its software. One advantage here is that if something goes wrong with one of those plugins or extensions, you could end up losing stock or customers could lose money if orders aren’t fulfilled correctly. Since everything runs through Shopify’s servers, problems like these can easily be resolved by updating your extension or plugin. For merchants who don’t want to worry about managing inventory, Shopify is a better option.
However, if you want complete control over how your inventory works and prefer not to have another monthly payment to deal with, then WooCommerce might be best for you. What Else Sets Them Apart: These services offer plenty of features beyond just selling products online. For example, Shopify has additional features like social media integration (which allows users to share products directly from their storefront), multi-currency support (for international sellers), product videos (to help sell items), discount codes, and gift cards—all things that WooCommerce doesn’t offer out of the box. On top of that, Shopify offers 24/7 customer service, access to Facebook advertising tools, and Google AdWords credits when you start using its platform. On top of that, Shopify offers 24/7 customer service, access to Facebook advertising tools, and Google AdWords credits when you start using its platform.
These benefits can add up quickly and may be worth paying for depending on your goals as a merchant. How Much Does Each Cost? Several pricing tiers are available for both platforms based on how many products you plan to sell per month.
So why should you pick one over another? When deciding which platform might be better suited to your business, it’s worth remembering that there’s no silver bullet. Both WooCommerce and Shopify are capable of providing all of your ecommerce needs. The best choice depends on what you need to get out of your ecommerce site and what long-term plans you have for your company. Weighing these factors against both platforms—and perhaps others in addition—will give you a good idea of which tool will work best. After you have decided between the two, you can hire IT professionals who will develop a great eCommerce website for you.