In this video, you will learn how to send purchase and other ecommerce events from your WooCommerce store to Google Analytics 4 (GA4) using Google Tag Manager (GTM). We will cover how to add Google Tag Manager, how to configure Google Tag Manager to send data to Google Analytics, and more.
GET THE PRE-CONFIGURED GTM CONTAINER: https://www.lovesdata.com/blog/woocommerce-google-analytics
JUMP TO A TOPIC:
00:00 Introduction
01:49 Add Google Tag Manager to WordPress
06:24 Configure Google Tag Manager
09:27 Preview WooCommerce ecommerce events
12:01 Publishing the GTM container
12:35 Conclusion
YOUR EXTRA RESOURCES:
○ Google Tag Manager tutorials: https://www.youtube.com/watch?v=4nXYvFXzxV4&list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV
○ Google Tag Manager Glossary: https://www.lovesdata.com/blog/google-tag-manager-glossary
○ Google Tag Manager Course (paid): https://www.lovesdata.com/courses/google-tag-manager
○ GA4 Complete Course (paid): https://www.lovesdata.com/courses/google-analytics-4
My email updates: https://www.lovesdata.com/email-newsletter
My courses: https://www.lovesdata.com/courses
My book: https://amzn.to/2FTQ8SX
SAY HELLO!
○ My blog – https://www.lovesdata.com/blog-welcome
○ Contact me – https://www.lovesdata.com/contact-us
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○ Data connector – https://lovesdata.co/oOWkI
This video has been dubbed into Spanish (United States) using an artificial voice via https://aloud.area120.google.com to increase accessibility. You can change the audio track language in the Settings menu.
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Watch the updated WooCommerce tutorial at: https://youtu.be/WTWpLWC7m1Y
Great vid, thanks for your clear explanation. How can we now set up specific e-commerce conversions in GA4?
I love Loves Data. These are the best explainers on YouTube
I don't have GA4 Configuration as option when creating new tag in Tag Manager? Is this video still up to date?
how sad that one year later everything is completely outdated already and nothing works anymore. I imported the .json file, but the step on minute 9:23 is not possible. Now it's Google Tag and nothing is there. Don't know how to proceed…
Video tutorial: as it should be!
After update, there is no more GA4 configuration, tutorial not working anymore, even selected google tag, it's not triggering anything.
why people dont use google site kit plugin for google analytics
Congrats on 100k subs!
Importing the json file i've got this problem
'containerVersion.tag[0].vendorTemplate.parameter.measurementIdOverride: The value can't be empty
Great guide. Every other walk through out there was convoluted. This process laid out everything I needed to do, thank you
so, i have followed the tutorial and the debug view did showed everything i did. it might be a bit of an akward question but where do i actually see the live data for it for all the site visitors? in ga4 – realtime, i do see "add to cart" but dont really see all the nice information like product title, price and such. help?
hello, great tutorial. was following apart. t 9:17 when you connect to your GA4 tag, i set up my Ga4 tag but all event parameters were empty. there were actually zero. do i need to add all manually 1 by 1?
Hello, I greatly appreciate your video, eventhough I am fairly experiencet in overall IT, this is like a learning latin to me, so please be patient with me. I have done everything until 10:08. At the Tag Assistant page I have the GTM-TVQS9JRN tab (simmilar to yours GTM-P73J6SZ) and in this tab there is a message "Google Tag: GTM-TVQS9JRN not found. Please verify that the tag: Is installed on this page or Is not being blocked (by a browser extension or a consent dialog). Secondly I have another tab UA-308434-29 saying "Legacy tag for UA-308434-29 detected, The Google tag (gtag.js) and Google Tag Manager offer an improved measurement experience, giving you better control while making implementation easier. Upgrade to gtag.js or Google Tag Manager to debug your tagging." And lastly I have third tab G-7Q0QNSJ03Y similar to your G-6F75JGJ13T that has several records/actions in it but it does not recognise add_to_cart, purchase or checkout. it contains other data. Can you please help? 🙏 PS: I also have the "Lara's Google Analytics (GA4)" plugin installed in my WP. not sure if that could collidev with something, if it is a good thing to have or if I can remove it…
Hello, I cannot see the tags fired in the GA4 Container in Preview mode (No hits were sent by this container). I installed it with the latest version of GTM (the one with Google Tag instead of GA4 Configuration). What could be the problem? Should the events start populating in the GA4 soon?
Don't seem to work anymore.
How to remove old gtag.js? In the Google Tag Assistant all the information passes through GT-XXXXX tag and GTM-XXXX is barely used. Even, in Brave browser GTM didn't work at all.
hey!! json file not working can you help me ?
Does anyone else has issues with json files? when importing the container i get a message that the file is invalid. It worked fine until recently./ Any solutions?
Thank you
Called in tech support for GA4, they just telling me to install the script on all pages. Keep telling me to ask web developer to push events, etc… The developer with me on the call asking them how to do it – they cannot answer. Despite the fact that we told them the website has WooCommerce and running on WordPress.
Thanks Benjamin for this video, sooooooooooooooooooooooooooooooo simple and easy. Thank you!
Hi, thank you so much for this video. Do we have to click submit after successful testing? In the video, you only did "preview".
Thanks so much. I was getting some kind of conflict between the plugin and Sitekit. Thanks to your tutorial, which was nice and thorough….It's all sorted. Many thanks
Thank you very much for this beautiful video and for the container!! The only thing that does not measure me is the purchases. I don't know why, in analytics the purchase conversion appears. I don't know if I'm missing something additional to configure.
Congratulations on your video. I had been trying different solutions for 3 months and none of them worked. In half an hour I have solved it.
Really. Thank you very much for sharing😍👍👍👍
With all the variables imported, how do you assign value to purchase action and right currency code to the currency variable.
Hey friends! When I try the preview at 9:43i get google tag not found. Has anyone run into this?
Do you have a video set in place on what to do to set up google ads ecommerce conversion tracking after this?
Thanks so much for this video. I have implemented exactly and purchases etc are still not recording or firing in Analytics. Is there anyone to help me get this working? Not sure what to do – feeling a bit lost with GA4 to be honest. Thanks in advance
Thanks a lot, still working at July 2023 very clear and straight to the point.
I love you
Hi Benjamin!! is super usefull video THANK YOU! I got a question… i actually want to use google tag manager to keep track of events not only for GA4 but also for facebook pixel, but im kind of confused. When we use the file you provide us and install the merge tag for creating and tracking the events from our woocommerce store in google tag manager, those events are now created in google tag manager right? and if so, when they are created, they link themselves with the events we can select to track in the configuration/events tab in GA4? Or do we need to create again the events in the event tab in GA4? the one where you can mark as a conversion or not.
BRO, this is lit, thank you so much !!!
Hello, is the Pre-configured GTM Container still available? I filled in name and email but didnt recieve the return mail (not even on spam of course) and it's been over 2 days