WordPress business owners should strive to be adequately compensated for the hard work they put into their plugins or themes. In other words, they should make a fair profit for providing a useful or valuable product. Offering lifetime licenses for WordPress plugins and themes is something that can definitely damage the sustainability of a WordPress business, and that’s simply because lifetime licenses often don't make financial sense for a business’ bottom line. Don’t get me wrong – I’m not completely against lifetime licenses, but we at Freemius believe that developers need to consider the full ramifications of offering lifetime licenses in order to better sell and promote their WordPress products and have a sustainable business. The major key here is putting the right limit and restrictions on unlimited lifetime licenses to leverage all the advantages of a lifetime license without being bound to offer free services on unlimited sites for life.
Here are all the best ways to get the best of both worlds.
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